Artists are expected to be creators, brands and marketers at the same time. That pressure kills creativity.
AfterDark is founded by Daniel Linger and Lot Stoelman creatives with over a decade of experience shaping brands, campaigns and communities for platforms such as VBX, SlapFunk, Levenslang, PacificByNight and and PLANET Paradigm Festival.
‘We understand nightlife because we’ve lived it.
- Creative clients with strong ideas,
but no clear structure to carry them through.
- Good work getting lost in inconsistent visuals,
scattered content, or rushed timelines.
- That’s the gap we step into. Not a lack of creativity.
- Just too much noise around the work that matters.
- Every collaboration starts with a creative brainstorm.
- From there, we grow together. Some collaborations stay focused, others scale over time.
- The goal is never speed, itˇs sustainability.
After the creative brainstorm, we take a step back to break down the ideas and translate them into one clear strategy proposal, covering both content and visual identity.
Each proposal explores a different direction. Same goal, different approach. Shaped to fit the client. From messaging and tone of voice to visual language, platforms, and how everything builds over time.
After approval of the proposal, we move straight into execution.We translate the strategy into a clear structure and set everything up in Asana, with a calendar overview that shows exactly what’s happening and when.
Content is planned per platform, with clear timelines, formats, and posting moments. This gives the client full clarity and control while we focus on creating and delivering.
From social posts and video edits to visual assets, logos, flyers, and newsletters. Release campaigns, press kits, advertisement, and ongoing optimisation.
We start with a first conversation to get to know each other. We talk about who you are, where you’re at, and what you actually need. No pitching yet, just alignment.
Based on that conversation, we come back with a few clear proposals. Different approaches, scopes, and ideas so we can choose what fits best.
Once a direction feels right, we dive into a full creative brainstorm. This is where ideas take shape and concepts are born. We look at tone, formats, platforms, and how everything connects.
We translate the brainstorm into a clear strategy. What we’re making, why we’re making it, and how it fits your goals. This marks the end of the setup phase.
Once the strategy is locked in, we move into production. This is when the collaboration officially begins and billing starts.
We set up Asana. Tasks, timelines, content flow, and responsibilities are clear from day one. This includes an onboarding meeting so everyone knows how we work.
From here, it’s an ongoing process of creating, refining, planning, and publishing. We keep things structured but flexible, and we adjust as things evolve.
*Steps 1, 2 & 3 take two weeks
*Steps 4, 5, 6 & 7 are an ongoing process
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