Cheryl is an artist we worked closely with to translate her identity into a clear visual direction for her press materials.
The focus was on creating a visual language that reflects her personality while maintaining consistency across platforms, media and bookings.
We developed the full concept and produced the shoot from start to finish, working closely together to translate her world into a clear visual direction.
From initial references to final image selection, the process was focused on creating a press kit that feels personal, consistent and aligned with her identity as an artist.
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