For VHS, the project of Julian Anthony, the focus shifts towards the roots of music culture.Built around his Vinyl Head Series, the campaign explores the deeper connection between artists and vinyl, opening up conversations that go beyond the dance floor.Set within the intimate space of Killacutz, the story unfolds through shared perspectives, digging into where the love for music truly begins.
We developed the concept, creative direction and overall strategy for the Vinyl Head Series.
Centered around a recurring format, Julian Anthony invites fellow artists into conversation, exploring topics like record digging, early influences and the personal stories behind their musical journeys.
Taking place at Killacutz, the series captures a more reflective side of the scene, shifting the focus from performance to process and passion.
Each episode is built around honest dialogue and a shared appreciation for vinyl, creating a consistent narrative that feels both intimate and culturally grounded.
From concept to execution, the focus was on shaping a format that highlights the other side of music, where stories, inspiration and community come together.
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