LIQUIDS- Thursday Dilemma

For LIQUIDS, we created the ‘Thursday Dilemma’ interview series, an easy, low-lift concept that fits the playful, fresh energy of the brand. All interviews take place remotely via Zoom, so each DJ can join from wherever they are. With a simple setup, just a laptop, a few fun dilemmas, and a clean edit, the result feels personal, light, and totally in tune with the LIQUIDS vibe. We filmed the intro scenes from a cozy living room, then cut to the call, keeping the format flexible and fast to produce. We did the concept with artists like Alex Neri, Laidlaw, and Janeret, showing that with the right idea, you don’t need much to create something engaging. It’s casual, authentic, and made to resonate with a new generation.