Lobster Invites is a project we worked on to develop and evolve a distinct visual identity across multiple editions, hosted at BRET in Amsterdam.
The focus was on creating a recognisable visual language that could grow over time while staying true to its core.
We developed the artwork for Lobster Invites from the first edition onwards, building a visual identity that could evolve without losing its foundation.
Starting from initial ideas and references, we translated the concept into a series of artworks, exploring variations and refining the direction along the way. Each edition builds on the previous one, creating consistency while allowing space for progression.
Developed in the context of the event at BRET in Amsterdam, the visuals are designed to feel connected to both the concept and the space.
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