For Lobster Invites, hosted at BRET in Amsterdam, we extended the visual identity into a campaign that connects artwork, storytelling and moving image.
The goal was to translate the concept into a wider narrative that works across different formats and platforms.
We developed the campaign for the second edition of Lobster Invites, evolving the existing visual identity into a broader concept.
This included the creation of a short promo film, A Day in the Life of Lobster, translating the artwork into motion and narrative. The campaign connects film, artwork and behind-the-scenes content into one cohesive story.
Rooted in the context of the event at BRET in Amsterdam, the campaign builds on the existing identity while pushing it into a new direction.
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