Marsolo is an artist we worked with to define a clear and intentional visual identity.
Our collaboration focused on building a foundation that reflects his personality and can be applied consistently across his project over time.
We developed the branding for Marcelo from the ground up, starting with a clear direction based on contrast, clarity and consistency.
Through brainstorm, references and visual exploration, we translated his world into a defined visual language. This resulted in a logo and identity system that reflect his balance between calm, structured weekdays and fast-paced tour weekends.
The outcome is a visual identity that feels intentional, minimal and recognisable, forming the foundation for all further visual output and real-world application, including use within club environments.
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