For SlapFunk’s 15-year anniversary, the story begins with a 24-hour debut at Radion, Amsterdam. To mark the start of the tour, we developed a campaign that translates the energy of the dance floor into a clear and cohesive visual language. From first idea to final output, the focus was on building a narrative that reflects both the legacy and forward momentum of SlapFunk.
We led the creative direction and concept from start to finish.
Beginning with an initial idea, we shaped the narrative into a full visual identity deck, defining how the energy of the brand would live across every touchpoint.
Casting and movement direction were developed in collaboration with Ca’mon Dance, translating the rhythm of the dance floor into physical expression.
On the shoot day, we managed call sheets, briefings and on-site creative direction, working closely with the videographer to ensure the concept carried through in every frame.
This is the final result.
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