Tonno Disco is an artist we work closely with, focusing on translating his identity and story into clear and consistent campaigns.
For Tonno Disco & Friends, a Poppodium Tour across the Netherlands, the collaboration was centered around building a campaign rooted in connection, movement and authenticity.
We developed the campaign from concept to execution, shaping the direction through close collaboration with the artist.
The concept was built around Tonno traveling across the Netherlands by bike, visiting different cities together with his friends. This idea formed the foundation for the official tour campaign video, setting the tone for the entire rollout.
From there, we translated the concept into a structured content plan, aligning visuals and captions to create a consistent narrative across all touchpoints throughout the tour.
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