VBX - Written Q&A W/ MELODY

For VBX, we created a recurring written Q&A series, a light and low-effort concept designed to bring some personality to the event promotions. With fun, quick-fire questions like “Do you have a ritual before going on stage?”, “What’s your favorite pre-gig snack?”, or “What track never fails the dance floor?”, it offers a casual way to get to know the DJs beyond the booth. The format is super simple, no cameras or setup needed, just a set of questions and a custom design, making it easy to roll out across different lineups. This one featured Melody and is part of the lead-up to the VBX King’s Day weekender, adding a playful, human touch to the campaign.